Every year, the event industry evolves, adapting to audience demands and technological innovations. But 2025 promises to be a year of true discoveries and breakthroughs. We have compiled the most unusual and promising trends to help organizers stand out among competitors and create events that will leave a lasting impression.‍

In the modern world of branding, it's essential to stay updated with new trends to remain relevant and connected with your audience. One of the emerging trends is creating a merchbook as an extension of the brandbook. Let's explore how a merchbook can enhance brand identity and customer engagement.

With the rapid advancement of technology, collecting analytics at offline exhibitions has become essential for maximizing participation effectiveness. Here, we explore innovative data collection methods and provide key recommendations for preparing for exhibitions in 2024.

Artificial intelligence (AI) has become an invaluable tool in the field of exhibition booth design in recent years. However, AI doesn’t replace the expertise of a team of builders. Instead, it helps speed up processes and improve efficiency. The key to using AI effectively is to set the right tasks and guide it properly. Here’s how AI can assist in creating unique booths and renders

Organizing events in 2025 requires not only creativity but also a deep understanding of the client's goals and objectives. Every stage of creating a memorable event should be aimed at making the client feel confident and relaxed. Here’s how this process should look.

UART MEDIA FEST, organized by the multifunctional complex Gulliver in collaboration with the international company Meet Future, has won the prestigious 14th edition of the Eventex Awards 2024, the world's top award in events and experience marketing.