Every year, the event industry evolves, adapting to audience demands and technological innovations. But 2025 promises to be a year of true discoveries and breakthroughs. We have compiled the most unusual and promising trends to help organizers stand out among competitors and create events that will leave a lasting impression.‍

In the modern world of branding, it's essential to stay updated with new trends to remain relevant and connected with your audience. One of the emerging trends is creating a merchbook as an extension of the brandbook. Let's explore how a merchbook can enhance brand identity and customer engagement.

UART MEDIA FEST, organized by the multifunctional complex Gulliver in collaboration with the international company Meet Future, has won the prestigious 14th edition of the Eventex Awards 2024, the world's top award in events and experience marketing.

The event industry is continuously evolving, with new trends emphasizing personalized experiences, inclusivity, and sustainability. Here are the key trends for 2024 to create unforgettable and impactful events.

By following this checklist and these recommendations, you can successfully prepare for an affiliate marketing trade show, minimizing stress and maximizing results. Good luck with your event!