Stars Partners at SiGMA, Rome

For STARS Partners, we designed and built a striking two-level booth focused on strong brand presence and visitor engagement. With vibrant neon lighting, a dedicated bar area, and an interactive star installation for showcasing gifts, the booth drew attention and supported active communication throughout the exhibition.

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Company

Stars Partners

Event type

Exhibition

Members number

Square usage

Realization time

Project Details

Concept and Idea
Our goal was to create a bright, dynamic, and technologically driven booth that reflects the energetic identity of STARS Partners. We developed a neon concept based on blue and lime lighting to achieve strong visual impact and instant recognition. The two-story structure allowed us to combine expressive brand presentation with functional zones for meetings, demonstrations, and informal communication.

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Design and Features

• Brand Presence:
A large illuminated star served as the key visual symbol, ensuring long-distance visibility. Neon contour lines and branded elements strengthened recognition and created a cohesive look.
• Neon Elements:
Contours, structures, and ceiling elements enhanced with neon lighting added motion, modernity, and a signature style relevant to the iGaming sector.
• Architectural Solutions:
The two-level layout with an open staircase and transparent railings expanded the usable area and created a visually striking vertical composition.
Booth Zones
• Reception Area:
A welcoming, easy-to-navigate entry point guiding visitors across key zones.
• Bar Area:
A central engagement spot designed for informal conversations, presentations, and networking.
• Star Display Zone:
A large neon star used for showcasing branded gifts — one of the most photographed features of the booth.
• Meeting Area:
Various seating formats provided comfortable spaces for discussions with partners.
• Second Floor:
A more private area dedicated to focused conversations and strategic meetings.

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Implementation

We delivered the full cycle: concept creation, engineering, production, and on-site installation. Special attention was given to neon lighting synchronization, durability of the two-story structure, and the integration of audiovisual systems.

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Results

The booth became one of the most eye-catching installations at the exhibition. The neon palette, multi-level architecture, and signature star display consistently drew visitor attention and strengthened the STARS Partners brand presence.

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