Project Details

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Concept and Idea:

The payabl. stand was designed with a focus on technological precision and minimalism, reflecting the core values of the international payment company. The concept combines clean lines, thoughtful lighting, and modern materials, creating a space that supports the brand’s business positioning at the exhibition.

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Design and Features:

• Brand Presence:
A large illuminated payabl. logo ensures strong visibility and establishes an immediate visual anchor.
• Lighting Elements:
Deep blue tones and soft backlighting create a sense of stability and technological expertise.
• Suspended Structure:
A large overhead installation with graphic light lines visually unifies the composition and reinforces the contemporary character of the space.
• Architectural Solutions:
Smooth shapes, an integrated screen, and semi-transparent panels convey a sense of movement — a direct reference to the slogan We make money flow.

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Booth Zones:

• Communication Area:
Soft seating and small tables create a comfortable setup for open meetings and quick business conversations.
• Meeting Room:
A closed zone provides privacy and is suitable for discussing partnerships and financial matters in a calm environment.
• Reception Area:
A stylish front desk welcomes visitors, manages guest flow, and sets a professional first impression of the brand.

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Implementation:

The stand was created with attention to visitor flow, visual clarity, and functional requirements. Special care was given to lighting accents, seating ergonomics, and the integration of dynamic elements into the overall architecture.

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Results:

The project strengthened payabl.’s positioning in the fintech segment, ensuring high visibility and consistent interest from exhibition attendees. A clear visual strategy and well-planned zoning supported productive meetings and reinforced partner relationships throughout the event.

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