Project Details

Concept and Idea
For MELBET, we developed a concept aimed at creating a dynamic, highly technological, and memorable space that reflects the brand’s energy while capturing visitor attention. The goal was to combine strong visual impact, interactive elements, and comfortable areas for business communication. The foundation of the concept included a bold signature color palette, striking lighting accents, and large digital surfaces that turned the stand into one of the main activity hubs of the exhibition.

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Design and Features

Brand presence: A large illuminated MELBET logo integrated into the overhead structure ensured visibility from anywhere in the hall.
Visual accents: Hexagonal panels and contour neon lighting enhanced the brand identity and created a clear architectural structure.
Architecture: A multi-level ceiling with circular elements formed a recognizable silhouette, while detailed lighting emphasized depth and dynamism in the design.
Technological impact: Large LED screens displayed brand content, delivering strong visual engagement.
Booth Zones:
Presentation zone: The central LED screen showcased promotional materials, sports content, and key brand messages.
Interactive gaming zone: A branded punching bag became a major attraction point, driving traffic and creating emotional engagement.
Bar area: A comfortable bar counter encouraged guests to stay longer and facilitated informal conversations.
Mini stage: A dedicated area for demonstrations, showcases, and partner communication.
Meeting tables: A functional zone for productive business discussions.

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Implementation

We managed the full production cycle: concept development, manufacturing, integration of lighting and digital solutions, and complete on-site installation. Every element was executed with an emphasis on quality, visual precision, and stable performance of interactive modules.

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Results

The MELBET stand became one of the exhibition’s key attractions, generating high visitor traffic and strengthening brand positioning through impactful visuals and interactive features.