Project Details

‍
Concept and Idea:

The goal of the ADVERTISE stand project was to create a space that not only stood out visually but also clearly conveyed the brand’s character — dynamic, confident, and tech-driven. The concept combines a digital atmosphere, the signature green palette, and neon accents, forming an environment where the brand expresses its identity through structure and visual style. The “digital jungle” element, with a neon grid and greenery suspended above, symbolizes the lively and constantly evolving nature of the CPA market.

‍
Design and Features:

• Brand Presence: Illuminated ADVERTISE logo modules ensured instant recognition.
• Neon Architecture: Green light lines defined the structure of the stand, guiding visitors and adding a sense of movement.
• Mannequin Podium: A curated set of mannequins in branded outfits acted as a visual manifesto — strict, stylish, and confident. Positioned on glowing cubes, they formed a key focal area and enhanced the depth of the visual experience.
• Mirror Panel: A mirrored glass surface behind the mannequins added volume, reflected the neon lines, and created an “infinite digital” effect, reinforcing the futuristic aesthetic.
• Atmospheric Lighting: The combination of neon netting and greenery created a distinctive, bright, and memorable environment.

‍
Booth Zones:

• Meeting Room: A private enclosed room provided a dedicated space for confidential discussions while remaining aligned with the overall design.
• Networking Area: Tables placed throughout the stand offered comfortable spots for quick meetings, conversations, and networking.
• Reception Desk: A backlit reception zone acted as the main entry point for guests, helping manage visitor flow and delivering a strong first impression.

‍
Implementation:

The project was delivered as a full turnkey solution — from concept development to on-site installation. Special attention was given to material quality, lighting integration, suspended structure assembly, and precision work with glass and neon.

‍
Results:

The ADVERTISE stand became one of the most noticeable and highly visited spots at the exhibition. The combination of lighting, branded elements, architecture, and thoughtful zoning strengthened the brand’s positioning, attracted a steady flow of visitors, and supported numerous productive partner meetings.

‍